A PROUD CANADIAN AND INSPIRATONAL LEADER IN THE CLEAN BEAUTY MOVEMENT

> Anna's personal beauty journey / Watch now

Fitglow Beauty was born in Canada in 2014, founded by Anna Buss, who sought to create clean-without-compromise, multi-corrective skincare and skincare-based makeup to address her own complexion challenges.

Influenced by growing up on a European farm and struggling with Rosacea, she developed an all-star skincare regimen and skin-enhancing makeup made with her hero skincare formulations as the base to impart continuous, long-lasting actives and ensure the longevity of skin.

Believing skincare is the foundation of makeup. Transformative, science-backed beauty rooted in nature was born. The flourishing brand quickly became a most-wanted staple for those with sensitive skin seeking effective relief. An established wellness and fitness professional, Anna developed Fitglow to keep skin radiant and confidently glowing—from the inside out.

Applying skin mimetic science, proprietary plant blends, and proven fitness principles to healthy skin, she took a synergistic clean living approach to formulating active skincare and nourishing skincare-infused makeup that stays stable in any climate and temperature. Products that work with varying pH levels while layering beautifully like building blocks to strengthen skin. Elevated yet effortless, the brand delivers skincare-based beauty essentials that keep up with you—not the other way around.